Chai Yoga & Wellness is a small business that works with larger businesses and individuals to find them professional yoga instructors that came come to their office to teach yoga to their employees. I wanted to convey this notion of striking a balance in your work day in the logo by using a bright color with the grey - like a little pop of fun in your day. I did this by creating a yin yang with the negative space. The owner also wanted to bring in her Thai herritage by using an elephant.
|